Market Research & Competitor Analysis
US Market: Yummly
Strengths:
Search page has ingredients scanner feature that gives recipe suggestions (subscription service)
Results appear as an infinity scroll
Explore page has Search categories: Guided, Articles, Seconds (videos), Popular (videos), Trending Now, Seasonal, Quick and Easy, Kid Friendly, Cuisines, Courses, Diets, Dishes
Weaknesses:
Split into two pages, one Search page and one Explore page that serve the search function
Although the UI is organized, the photo infinity scroll is not accessibility friendly
Chinese Market: 下厨房 Xiachufang
Strengths:
Search function is at the top of three main pages: Home, Recipes, and Videos
Photo search page has three categories: Popular, Meat & Fish, and Sauce
Video Search page has 10 categories: Main, Dessert (Cakes), Dumplings, Bread, Dessert (Donuts), Dinner, Drinks, Healthy
Weaknesses:
Cluttered UI with many contrasting colors (this is partially just a cultural difference)
Recipe Search split into two pages: Photos and Videos
European Market: BBC Good Food
Strengths:
Home page includes search bar at the top
Upon searching, a list of recipes appears, with filters: Recipes, Collections, and Member Recipes
Weaknesses:
Separate Search page is too plain, looks outdated, and when typing in the search bar a dropdown menu does not appear
Recipe saving function only for in-app recipes, not for recipes across the web