Copywriting

HYPEBOX

Role: Copywriter, Editor, Assistant Designer Worked alongside hardware and software engineers, a designer, and a translator to write and design the primary ad brochure—used in countries across the EU.

Project: Create the primary sales brochure to be distributed throughout the European market. The HYPEBOX® is a transparent display solution which enables the user to see real products and at the same time interact with digital content on the touchscreen. It's storytelling using augmented reality.

RETTERSPITZ

Role: Copywriter & Researcher Research the UK market, create buyer personas, and write their first English sales letter.

Project: Write the first long-form sales letter, which was part of their first breakthrough campaign into the UK market in 2018. Already in its fourth generation, Retterspitz creates natural products to heal a wide variety of ailments and diseases. Committed to this tradition, they are also inspired by modern scientific knowledge in order to continuously develop all Retterspitz products. As the second-oldest pharmacy brand in Germany, they offer products for daily skincare and relaxing wellness treatments in addition to medical products.