Content design

I use empathy, data, and storytelling to inform writing and design choices. I develop clear and compelling text that while staying true to the product’s company voice, is intuitive and can be easily understood by everybody—including people of different abilities, ages, and backgrounds.

This includes:

• Quantitative & qualitative research

• Conversation mining

• User personas, user flows, and empathy mapping

• User onboarding

• In-app messages

• Push notifications

• Tooltips

• Wireframes & prototypes

• Information architecture

• Navigational nomenclature & terminology

ContenT Strategy

I create the strategy and voice that is aligned with your mission. If your company is in startup mode, I develop and define the brand voice, tones, and content style guide—while conducting user research to create accurate user personas.

If you're in a developed stage, I'll conduct a content audit and swiftly learn how to write in your company’s voice and maintain the content style guide. All of my content strategy services will be uniquely tailored to your mission, driving potential customers further down your funnel.

The next step is conducting intensive research on your surrounding industry to ensure all your content is innovative and fresh. I write for SEO, conversions, and engagement so you make more money every month. Most importantly, I combine strategic & heartfelt writing and innovative thinking so your customers feel understood, inspired, and know you're there to help.

I establish KPIs and routinely develop stories with data and analytics (versus just reporting on the numbers) and identify key takeaways and learnings. Uncovering insights and developing actionable recommendations for how to optimize and move the company forward on social media channels based on performance.

Finally, building and maintaining measurement frameworks for content and social marketing activities, consistently reviewing the ROI and seeking opportunities in my strategy.

squarespace web design

Often a website is the first point of contact that a prospective customer has with your company and services, which makes it a lifeline for your company. Imagine that your site communicates your brand effortlessly, creating a smooth and seamless experience user experience, from your unique insights to your offers.

When your website is a polished, professional reflection of your company, you’re communicating to the world that you’re fully committed to being the very best at what you do. I create websites that are not only professionally designed, but also highlight your personality; customers will feel connected and compelled to reach out.